It takes two to tango

Abstract

Purpose

Increasingly the arts are being considered as having valuable lessons that can be transferred to a business context. This paper explores ways in which the assumed gap between the two cultures can be bridged effectively.

Design/methodology/approach

Drawing upon a wide and practical knowledge of arts education and facilitation practices across a broad and diverse constituency, the author uses his experiences gained as both a performer and practitioner to identify areas of divergence in thinking and methods by which these can be closer aligned in order to establish more effective and sustainable relationships.

Findings

There are important and far reaching implications for integrating arts practices within a business context, however the process of building the relationship between artist and business person from initial meeting through planning, delivery and final evaluation requires careful and informed nurturing.

Practical implications

It gives accessible and practical proposals for identifying potential problem areas whilst offering suggestions for ways in which to start and continue successful associations between artists and business people.

Originality/value

The paper is of considerable value to all potential stakeholders who hold the intention to meld together arts and business processes into a training model of good practice.

Citation

Spencer, M. (2005), "It takes two to tango", Journal of Business Strategy, Vol. 26 No. 5, pp. 62-68. https://doi.org/10.1108/02756660510620743