Unlocking profitability in the complex company
Abstract
Purpose
Looks at how the zeal to drive revenue growth can introduce a costly and unmanageable level of complexity, which obscures pieces of the business and drags down overall profitability.
Design/methodology/approach
Opinion piece.
Findings
Managers can take four distinct actions to untangle business complexity: analyze profitability by component, rationalize brands and SKUs, realign customers and networks, and embed this process in long‐term strategy
Practical implications
Provides managers with guidelines for growth action plans
Originality/value
Of particular to strategic planners, CEOs, senior executives.
Keywords
Citation
Bonomo, J. and Pasternak, A. (2005), "Unlocking profitability in the complex company", Journal of Business Strategy, Vol. 26 No. 3, pp. 10-11. https://doi.org/10.1108/02756660510597056
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited