Project management: key tool for implementing strategy

Abstract

There are several conditions essential for project success that apply to all projects, whether related to top‐level strategic business issues or operational ones: executives must make a compelling business case for project management; make it practical, relevant, and beneficial from day one; make systems and procedures project management‐friendly; make project management a win for team members and managers; make project management an ongoing learning experience, and; make success public. Project management requires deliberate planning and action to create the conditions for success and put in place the strategy, leadership, goals, process, skills, systems, issue resolution, and structure to direct and exploit the dynamic nature of project work. If work today is done through projects, as is surely the case, then working smarter on projects will enable an organization to meet, head‐on, whatever strategic and operational challenges may come its way.

Citation

Longman, A. and Mullins, J. (2004), "Project management: key tool for implementing strategy", Journal of Business Strategy, Vol. 25 No. 5, pp. 54-60. https://doi.org/10.1108/02756660410558942