Freshening up strategic planning: more than fill‐in‐the‐blanks
Dennis Rheault
(Dennis Rheault is a Partner at Bridge Strategy Group, LLC, a management consulting firm led by experienced practitioners focused on helping clients with issues and opportunities that span strategy, operations, and technology in order to rapidly improve growth and profitability. For more information, visit www.bridgestrategy.com and Dennis can be reached at drheault@bridgestrategy.com)
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Abstract
Strategy development has become an often haphazard process decoupled from annual resource allocation and planning. Sometimes, it is even overlooked entirely. It is all too common to see the budgeting process driving the strategy, one year at a time. Many companies need to reestablish their basic approaches to strategy development and create explicit mechanisms to link the resulting strategy to execution.
Keywords
Citation
Rheault, D. (2003), "Freshening up strategic planning: more than fill‐in‐the‐blanks", Journal of Business Strategy, Vol. 24 No. 6, pp. 33-37. https://doi.org/10.1108/02756660310509488
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited