Finding new value in established businesses: Boise Cascade discovers Its core identity
Abstract
A staggering amount of value may go unseen and unrewarded by customers, investors and employees in complex organizations in widely disparate industries. In the case of Boise Cascade, once best known for forest products, the authors find a common denominator in the customer operations improvement business that defines all the company’s enterprises. The authors helped to create a brand strategy that changed perceptions among key stakeholders.
Keywords
Citation
Ackerman, L. (2003), "Finding new value in established businesses: Boise Cascade discovers Its core identity", Journal of Business Strategy, Vol. 24 No. 6, pp. 29-32. https://doi.org/10.1108/02756660310509479
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited