Self‐assessment and benchmarking product development in five Irish firms
Paul Coughlan
(Lucas Professor in
Manufacturing Systems Strategy and Management, School of Business
Studies, Trinity College, Dublin, Ireland.)
Emer Brady
(Marketing Consultant, Hialeah, Killiney, Dublin, Ireland.)
539
Abstract
Demonstrates the development of action research skills in a particular area of organizational life: improving the management of the product development process. Describes product development as a process, before introducing self‐assessment and benchmarking as an intervention oriented towards achieving managerial focus on issues identified as relevant to improvement.
Keywords
Citation
Coughlan, P. and Brady, E. (1995), "Self‐assessment and benchmarking product development in five Irish firms", Journal of Managerial Psychology, Vol. 10 No. 6, pp. 41-47. https://doi.org/10.1108/02683949510093876
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited