Moving from product‐based to service‐based business strategies: Services categorisation schemes for the automotive industry
International Journal of Quality & Reliability Management
ISSN: 0265-671X
Article publication date: 11 January 2011
Abstract
Purpose
This paper aims to propose a framework that can be used for analysing services in the automotive industry.
Design/methodology/approach
Existing categorisation schemes for services are investigated and evaluated in terms of their applicability to services in the automotive industry.
Findings
Services categorisation schemes are grouped under eight service paradigms, expressing the understanding that various authors had about services in different times and contexts.
Research limitations/implications
The remarks are limited to the automotive industry.
Practical implications
The paper suggests services classification schemes, which can be effectively applied to automotive services in order to generate valuable managerial insights.
Originality/value
This paper provides an overview over multiple services categorisation schemes existing in the literature.
Keywords
Citation
Godlevskaja, O., van Iwaarden, J. and van der Wiele, T. (2011), "Moving from product‐based to service‐based business strategies: Services categorisation schemes for the automotive industry", International Journal of Quality & Reliability Management, Vol. 28 No. 1, pp. 62-94. https://doi.org/10.1108/02656711111097553
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited