Multimedia Technology, Banks and Their Customers

Abstract

Discusses an on‐site study of the integration of an “interactive video terminal” into active service in a Scottish bank by means of observation and interview of both users and non‐users of the terminal, the purpose of which is to develop knowledge of the processes governing technology transfer and to identify problem areas. Presents summary recommendations arising from the study.

Citation

Bell, K.R. and Scobie, G.E.W. (1992), "Multimedia Technology, Banks and Their Customers", International Journal of Bank Marketing, Vol. 10 No. 2, pp. 3-9. https://doi.org/10.1108/02652329210012113