Measuring the quality of e‐banking portals
Abstract
Purpose
In the internet economy, the business model of web portals has spread rapidly over the last few years. Despite this, there have been very few scholarly investigations into the services and characteristics that transform a web site into a portal as well as into the dimensions that determine the customer's evaluation of the portal's service quality.
Design/methodology/approach
Based on an empirical study in the field of e‐banking, the authors validate a measurement model for the construct of web portal quality based on the following dimensions: security and trust, basic services quality, cross‐buying services quality, added value, transaction support and responsiveness.
Findings
The identified dimensions can reasonably be classified into three service categories: core services, additional services, and problem‐solving services.
Originality/value
The knowledge of these dimensions as major determinants of consumer's quality perception in the internet provides banks a promising starting point for establishing an effective quality management for their e‐businesses.
Keywords
Citation
Bauer, H.H., Hammerschmidt, M. and Falk, T. (2005), "Measuring the quality of e‐banking portals", International Journal of Bank Marketing, Vol. 23 No. 2, pp. 153-175. https://doi.org/10.1108/02652320510584395
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited