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National culture and preference for alternate accounting controls USA vs Mexico

Juan B. Garcia‐Sordo (ITESM, Campus Monterrey, Mexico)
Adrian Wong Baren (ITESM, Campus Monterrey, Mexico)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 August 1999

1457

Abstract

Investigates how differences in national culture affect the effectiveness of alternate accounting controls. This topic is becoming increasingly important as the trend towards global competition continues. The formation of the European Union, removal of trade barriers between the USA and Canada and Mexico, and the increasing global presence of firms from the Far East have raised important and related issues for US businesses. Addressing these issues is important because US firms have experienced a steady erosion in their ability to compete globally, and because this situation has been attributed, at least in part, to US firms’ suboptimal control system, of which accounting controls are a major component.

Keywords

Citation

Garcia‐Sordo, J.B. and Wong Baren, A. (1999), "National culture and preference for alternate accounting controls USA vs Mexico", International Marketing Review, Vol. 16 No. 4/5, pp. 314-325. https://doi.org/10.1108/02651339910281866

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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