Creative problem‐solving styles in the USA and Japan

Abstract

Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path of reasoning or the “scientific method”. The western approach to creativity is innovation through sponteneous originality. The Japanese approach, by contrast, is through the adaptive process. Implementing the innovation for effective production and marketing is their greatest strength. Japanese value the consensual more than differences. Proposes that US‐Japanese partnerships would be the merging of opposites, the perfect complement of two diameterically opposite ways of creative thinking. If these partnerships are properly conceived and implemented, a highly efficient combine would result.

Citation

Herbig, P. and Jacobs, L. (1996), "Creative problem‐solving styles in the USA and Japan", International Marketing Review, Vol. 13 No. 2, pp. 63-71. https://doi.org/10.1108/02651339610115782