Examines some of the factors that lead to internationalization of franchising operations. Data were collected from 142 US franchisors and subjected to discriminant and factorial analysis. Managerial attitudes towards a desire to expand and desire to increase profits were found to have a greater effect on the likelihood of internationalizing franchise operations than did firm size and sales and other managerial attitudes. While the results of this study differ from studies which examined entry into export operations, they are consistent with the assumptions which underlie the selection of franchising as an organizational form.
Kedia, B., Ackerman, D., Bush, D. and Justice, R. (1994), "Study Note: Determinants of Internationalization of Franchise Operations by US Franchisors", International Marketing Review, Vol. 11 No. 4, pp. 56-68. https://doi.org/10.1108/02651339410069254Download as .RIS
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