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The Intermediary Service Requirements of Canadian and American Exporters

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1992



Reports a survey of 352 Canadian exporters regarding their use of intermediaries in exporting endeavours. Contrasts results with results obtained from other studies involving 394 American exporters. Tests hypotheses regarding the effect of product type, export sales volume and national exporting infrastructure differences on the various export services performed. Prior studies of American intermediaries showed a near inverse relationship between the perceived importance of specific export services and the intermediaries′ level of performance of these services. Canadian exporters, however, feel that their intermediaries are meeting their exporting needs much more effectively.



Castaldi, R.M., De Noble, A.F. and Kantor, J. (1992), "The Intermediary Service Requirements of Canadian and American Exporters", International Marketing Review, Vol. 9 No. 2.




Copyright © 1992, MCB UP Limited

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