Impact of Domestic Recession on Export Marketing Behaviour

Abstract

Why does a recession in the domestic market lead to a modification of the firm′s export marketing behaviour? Based on an empirical study which investigated the behaviour of United States exporters during the 1980‐82 recession, evidence is provided which suggests that many firms which were adversely affected by the recession intensified their exports, and that these firms significantly modified their export marketing activities. The evidence also suggests that exporting firms change their export destinations during recessions. Finally, the factors which facilitated and inhibited export expansion during the recession are also examined.

Citation

Rao, C.P., Krishna Erramilli, M. and Ganesh, G.K. (1990), "Impact of Domestic Recession on Export Marketing Behaviour", International Marketing Review, Vol. 7 No. 2. https://doi.org/10.1108/02651339010005168