To read this content please select one of the options below:

An empirical inquiry into international expansion of US retailers

Irena Vida (Consumer Science Department, University of Wisconsin, Madison, Wisconsin, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 August 2000



Uses the results of a mail survey to gain insights into international expansion of US retailers and their strategic thrusts. The findings indicate that important drivers of the retail internationalization process are related to four distinct retailer characteristics, i.e. retail‐specific advantages, dimensional factors, and to international market orientation of companies and their strategic management teams. However, neither the retail operating format nor the lack of domestic growth opportunities emerged as factors promoting international retail expansion. Retailers in this study favored full control entry modes and culturally similar country markets. Implications for future research and retailing practice are outlined.



Vida, I. (2000), "An empirical inquiry into international expansion of US retailers", International Marketing Review, Vol. 17 No. 4/5, pp. 454-475.




Copyright © 2000, MCB UP Limited

Related articles