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Psychic distance: a concept past its due date?

Barbara Stöttinger (Department of International Marketing and Management, Vienna University of Economics and Business Administration, Austria)
Bodo B. Schlegelmilch (Department of International Marketing and Management, Vienna University of Economics and Business Administration, Austria)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 April 2000

Abstract

Reflects on the comments made by Evans et al. concerning a previously published article by the authors in IMR, but only partly concurs with their conclusions. As to the interpretation of the results, maintains that the contradictory empirical evidence prevents a meaningful use of the construct. In terms of the operationalisation, partly agrees with Evans et al., but argues that a more complete operationalisation of psychic distance would only be sensible if one is willing to drop the idea of using psychic distance as a summary indicator.

Keywords

Citation

Stöttinger, B. and Schlegelmilch, B.B. (2000), "Psychic distance: a concept past its due date?", International Marketing Review, Vol. 17 No. 2, pp. 169-173. https://doi.org/10.1108/02651330010322723

Publisher

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MCB UP Ltd

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