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Logistics service quality: a new way to loyalty

Irene Gil Saura (Departamento de Comercialización e Investigación de Mercados, Facultad de Economía, Universidad de Valencia, Valencia, Spain)
David Servera Francés (Facultad de Estudios de la Empresa, Universidad Católica de Valencia San Vicente Mártir, Valencia, Spain)
Gloria Berenguer Contrí (Departamento de Comercialización e Investigación de Mercados, Facultad de Economía, Universidad de Valencia, Valencia, Spain)
María Fuentes Blasco (Facultad de Ciencias Empresariales, Universidad Pablo de Olavide, Sevilla, Spain)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 23 May 2008

Abstract

Purpose

Now‐a‐days, logistics research focuses on the ability of logistics to deliver a quality service and generate greater satisfaction with the delivered service. Therefore, the aim of this work is to analyze the quality, satisfaction, and loyalty sequence in the logistic service delivery context, with the purpose of considering the role of information and communication technologies (ICT) in this chain of effects.

Design/methodology/approach

After reviewing the different approaches given by the literature, SEM analysis is used to contrast the hypotheses for the analyzed constructs in the presence of high/low ICT level. A questionnaire based on personal survey was conducted among manufacturers. The study collected data from 194 companies. Structural equation modeling was applied to these data to test relationships among the variables in the study.

Findings

The reliability and validity tests show satisfactory results. The conclusions confirm this chain of consequences, and emphasize the incidence of ICT in the description and intensity of these relations.

Research limitations/implications

As non‐probabilistic sampling methods have been used, in subsequent research, it would be useful to obtain a more representative population sample. In future, works relations between the variables proposed would be analyzed contemplating the sectoral nature of the sample, accepting that relationship intensity may be modified according to the company's sector of activity.

Originality/value

This paper describes a framework to explore the relationships between service quality, customer satisfaction and loyalty in the supply chain from the perspective of ICT.

Keywords

Citation

Gil Saura, I., Servera Francés, D., Berenguer Contrí, G. and Fuentes Blasco, M. (2008), "Logistics service quality: a new way to loyalty", Industrial Management & Data Systems, Vol. 108 No. 5, pp. 650-668. https://doi.org/10.1108/02635570810876778

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited