Building the single market with information technology – lessons from a transnational IT implementation

Abstract

The subject company operates in a vigorously growing sector of the packaging market, with plants in most European countries. But could this disparate business function as a single company in a single (European) market? This article sets out some lessons learned from a pilot transnational implementation of a strategic management information system, designed to counter entrenched national business thinking in one European company and its subsidaries.

Citation

Sain ley Berry, P., Ketelslegers, D., Schrader, B., Kennerley, M., Neely, A., Barghahn, P. and Haehnsen, W. (2000), "Building the single market with information technology – lessons from a transnational IT implementation", Industrial Management & Data Systems, Vol. 100 No. 1, pp. 36-40. https://doi.org/10.1108/02635570010310584