Marketing at the Crossroads – A Comment
Mike Wilson
(Chairman of Marketing Improvements Group and a Visiting
Professor at Cranfield School of Management)
Malcolm McDonald
(full‐time Professor of Marketing at Cranfield School of
Management, UK)
933
Abstract
A reply to a recently published report by Coopers & Lybrand, very critical of the state of marketing management in the United Kingdom.
Keywords
Citation
Wilson, M. and McDonald, M. (1994), "Marketing at the Crossroads – A Comment", Marketing Intelligence & Planning, Vol. 12 No. 1, pp. 42-45. https://doi.org/10.1108/02634509410052667
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited