Pinning down Geodemographics

Abstract

A broad look at geodemographics is presented. The emergence over the last decade of this method of segmenting consumer markets is outlined and probable developments in the 1990s are considered. The lexicon associated with diffusion theory and with the product life cycle is used to give some structure. Information has been synthesised from desk research.

Citation

Tonks, D.G. (1990), "Pinning down Geodemographics", Marketing Intelligence & Planning, Vol. 8 No. 2, pp. 4-10. https://doi.org/10.1108/02634509010000532