Pinning down Geodemographics
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Abstract
A broad look at geodemographics is presented. The emergence over the last decade of this method of segmenting consumer markets is outlined and probable developments in the 1990s are considered. The lexicon associated with diffusion theory and with the product life cycle is used to give some structure. Information has been synthesised from desk research.
Keywords
Citation
Tonks, D.G. (1990), "Pinning down Geodemographics", Marketing Intelligence & Planning, Vol. 8 No. 2, pp. 4-10. https://doi.org/10.1108/02634509010000532
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited