In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation
Abstract
Purpose
The purpose of this paper is to provide a response to an article in Marketing Intelligence & Planning, Vol. 25 No. 4.
Design/methodology/approach
This is a commentary piece.
Findings
The paper finds that certain aspects of the practical application of a statistical model may need to be reconsidered. Marketing planners should take this discussion into account before applying the model in the same way.
Originality/value
Despite the questions raised, the original article and this commentary together provide the impetus for further research studies, potentially leading to a fruitful approach to the planning of “cross‐selling” initiatives.
Keywords
Citation
Lindgreen, A. and Frederiksen, P. (2007), "In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation", Marketing Intelligence & Planning, Vol. 25 No. 5, pp. 417-420. https://doi.org/10.1108/02634500710774914
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited