This paper reports a web‐based intelligent system, called WebStra, for the formulation of marketing strategies and associated e‐commerce strategies. In the paper, the architecture and functional components of the WebStra system are described. The system's effectiveness and efficiency are also evaluated. WebStra can be applied to support real‐world strategic marketing decision making. It may also be used as a useful tool for training and consultancy purposes.
Li, S. (2004), "WebStra: a web‐based intelligent system for formulating marketing strategies and associated e‐commerce strategies", Marketing Intelligence & Planning, Vol. 22 No. 7, pp. 751-760. https://doi.org/10.1108/02634500410568583Download as .RIS
Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited