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The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies

Roger Brooksbank (Department of Marketing and International Management, University of Waikato, Hamilton, New Zealand)

David Taylor (Department of Marketing and International Management, University of Waikato, Hamilton, New Zealand)

ISSN: 0263-4503

Article publication date: 1 December 2002

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Brooksbank, R. and Taylor, D. (2002), "The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies", Marketing Intelligence & Planning, Vol. 20 No. 7, pp. 452-461. https://doi.org/10.1108/02634500210450882

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