Addresses the theme of the internationalization of business practice at a time when research indicates that US firms are providing less training to prepare managers to be internationally effective than are firms in other industrialized countries. Describes a training programme developed for middle managers of GoldStar Electronics Corporation of Korea, a division of the Lucky GoldStar Group, by Ball State University, Indiana. Details the genesis of this inter‐departmental venture from conception to programme delivery. Gives the rationale for the 12‐day programme’s components and an account of activities through which trainees acquire the desired experiences of American culture and business practices. Highlights the overall objective as developing an understanding in participants of the process of learning about other cultures and practices. Since the rationale eschews national‐cultural specificity, argues that the programme would be equally applicable to US managers with global remits.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1996, MCB UP Limited