Power and the tale: coaching as storyselling
Abstract
Purpose
This paper aims to propose, discuss and evaluate a four‐stage model of storyselling and its accompanying power dynamics, which are at the heart of coaching in organisations.
Design/methodology/approach
This paper is informed by a social constructionist view of coaching.
Findings
The conceptualisation of the coaching process as a series of storyselling activities highlights the power of storytelling to facilitate management development through coaching on the one hand and the potential for manipulation and abuse on the other.
Research limitations/implications
The application of storytelling in organisational coaching as well as the darker and manipulative side of storyselling in the coaching process and relationships should inform future research into these important phenomena.
Practical implications
An analysis of the complex nature of the dynamics of coaching and the multi‐layered nature of the relationship between coach, organisation and coachee will be of benefit to practising coaches, purchasers and recipients of coaching as well as researchers interested in coaching.
Originality/value
The value of this paper lies in the exploration of the relatively new concept of storyselling and accompanying power dynamics in an organisational coaching context.
Keywords
Citation
Reissner, S.C. and Du Toit, A. (2011), "Power and the tale: coaching as storyselling", Journal of Management Development, Vol. 30 No. 3, pp. 247-259. https://doi.org/10.1108/02621711111116171
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited