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Exploring the house built on sand!

Steven French (Coffs Harbour Centre for Enterprise Development and Research, Southern Cross University, Coffs Harbour, Australia)

Journal of Management Development

ISSN: 0262-1711

Article publication date: 2 January 2009

2039

Abstract

Purpose

The purpose of this paper is to explore the strategy literature in order to identify scholars who have developed specific models of strategy.

Design/methodology/approach

An extensive review of the literature was undertaken.

Findings

The paper reveals Modernist ideas of several scholars who have developed methods or concepts for delineating the ideas of strategy. A body of economic theory is mentioned but is beyond the scope of this paper.

Practical implications

The paper suggests that a move away from the eighteenth century economic concepts must happen, especially the equilibrium assumption, if the strategy discipline is to be developed.

Originality/value

Very little work, especially in strategy has been done outside the Modernist paradigm. This paper explores the possibility of incorporating open system ideas into a strategic methodology.

Keywords

Citation

French, S. (2009), "Exploring the house built on sand!", Journal of Management Development, Vol. 28 No. 1, pp. 38-50. https://doi.org/10.1108/02621710910923854

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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