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Diversity management: Challenges, benefits, and the role of human resource management in Brazilian organizations

Charbel Jose Chiappetta Jabbour (University of Sao Paulo Business School (FEA‐RP/USP), Sao Paulo, Brazil)
Fernanda Serotini Gordono (Sao Paulo State University (DEP/FEB/UNESP), São Paulo, Brazil)
Jorge Henrique Caldeira de Oliveira (University of Sao Paulo Business School (FEA‐RP/USP), Sao Paulo, Brazil)
Jose Carlos Martinez (Sao Paulo State University (DEP/FEB/UNESP), São Paulo, Brazil)
Rosane Aparecida Gomes Battistelle (Sao Paulo State University (DEP/FEB/UNESP), São Paulo, Brazil)

Equality, Diversity and Inclusion

ISSN: 2040-7149

Article publication date: 4 January 2011

18607

Abstract

Purpose

The objective of this study was to analyze the major challenges and benefits of diversity management in Brazilian companies by assessing the role of human resources.

Design/methodology/approach

A total of 15 case studies were carried out on companies that operate in Brazil. Brazil is a country with considerable diversity and multiracial backgrounds.

Findings

It was found that diversity management in Brazilian companies is still an emerging issue, and the major challenges are related to discriminatory actions taken by coworkers. Among the 15 companies studied, only four had adopted a consistent set of diversity management and human resources practices. These four companies were the only companies to affirm that diversity management requires the strong support of top management and continuous organization to sustain efforts toward incorporating diversity.

Originality/value

Research studies on diversity management in Brazil are scarce. The findings of this study, however, can be useful to academic professionals and company directors in countries that exhibit similar characteristics to those of Brazil, or to those who are interested in learning more about Brazil.

Keywords

Citation

Jose Chiappetta Jabbour, C., Serotini Gordono, F., Henrique Caldeira de Oliveira, J., Carlos Martinez, J. and Aparecida Gomes Battistelle, R. (2011), "Diversity management: Challenges, benefits, and the role of human resource management in Brazilian organizations", Equality, Diversity and Inclusion, Vol. 30 No. 1, pp. 58-74. https://doi.org/10.1108/02610151111110072

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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