Doing good not just for brownie points: Business holds the key for creating a fairer world

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Businesses, perhaps more than governments, can be a force for good in the world. The challenge is to keep their focus on doing good, not merely capitalizing on their ethical credentials. No one is asking them to keep their good deeds a secret, merely to keep them and the kudos they expect from them in balance.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Doing good not just for brownie points: Business holds the key for creating a fairer world", Strategic Direction, Vol. 28 No. 7, pp. 27-29. https://doi.org/10.1108/02580541211234778