The sustainability challenge: Benefits of value chain analysis for an Australian winemaker

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Two decades of impressive growth has earned the Australian wine industry a reputation of being a producer of high quality, consistent and affordable wines supported by innovations in grape growing, winemaking, sales and marketing. However, in 2009, the Australian wine industry was struggling to compete on a global scale, with quality wines accessible to the mass market.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "The sustainability challenge: Benefits of value chain analysis for an Australian winemaker", Strategic Direction, Vol. 28 No. 7, pp. 16-18. https://doi.org/10.1108/02580541211234741