Talking and writing our way out of a crisis: Stories can be a management tool to offer perspective and propose a way forward

Abstract

Purpose

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Many people coming across the term organizational storytelling will say: “Isn't that what we've always done?” Ultimately, Kopp et al.'s piece, with its emphasis on analysis, is a reminder of the power of language. But it never does any harm to analyze how and why words work. Taking control, collaboration, transparency, honesty … these are textbook examples of good crisis (or any) management practice, and the story of the Chilean miners makes for a lively illustration of these points. Fayol‐Song offers insights into an interesting aspect of China's new economic freedom – the use of their own people by multinationals. She also questions the validity of some corporate judgments.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2012), "Talking and writing our way out of a crisis: Stories can be a management tool to offer perspective and propose a way forward", Strategic Direction, Vol. 28 No. 4, pp. 15-18. https://doi.org/10.1108/02580541211212790