Back to the future: IBM, McDonald's and Google reinvent themselves: How three of the most admired companies changed at different speeds
Article publication date: 23 August 2011
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One glance at the home and fashion magazines of 2011 and you would be prone to start thinking you had entered some kind of two‐dimensional time warp with the clock set on 1981. Clothes fashions from both the seventies and eighties hold sway; furniture from the 1970s is very du jour amongst the cognoscenti; even patterns in lime, yellow and the dreaded brown can be seen among the palates of major designers. Oh, and IBM are back among the elite of world corporations.
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The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
(2011), "Back to the future: IBM, McDonald's and Google reinvent themselves: How three of the most admired companies changed at different speeds", Strategic Direction, Vol. 27 No. 9, pp. 6-9. https://doi.org/10.1108/02580541111159584
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