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Back to the future: IBM, McDonald's and Google reinvent themselves: How three of the most admired companies changed at different speeds

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 August 2011

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

One glance at the home and fashion magazines of 2011 and you would be prone to start thinking you had entered some kind of two‐dimensional time warp with the clock set on 1981. Clothes fashions from both the seventies and eighties hold sway; furniture from the 1970s is very du jour amongst the cognoscenti; even patterns in lime, yellow and the dreaded brown can be seen among the palates of major designers. Oh, and IBM are back among the elite of world corporations.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2011), "Back to the future: IBM, McDonald's and Google reinvent themselves: How three of the most admired companies changed at different speeds", Strategic Direction, Vol. 27 No. 9, pp. 6-9. https://doi.org/10.1108/02580541111159584

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited