Everyone's getting the online habit: But don't write off the more traditional activities

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Now that shopping online is normal rather than being a minority activity, and that users include people of disparate ages, incomes and technical experience, the focus should be on the customer rather than the technology. As websites become better and better, easier to use and offer believable assurances that your payment details are safe in their hands, so the necessity for differentiation increases.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2011), "Everyone's getting the online habit: But don't write off the more traditional activities", Strategic Direction, Vol. 27 No. 8, pp. 25-27. https://doi.org/10.1108/02580541111146858