Taking the subway to get from A‐B: Simple messages and complex marketing

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

There is a curry restaurant chain in Japan that offers its customers a unique proposition – eat 1.3 kg of a curry of your choice and it is free, as long as it is all consumed within 20 minutes. What is unusual is that this family restaurant does not offer the deal for just the hungry Dads, but the whole family.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2010), "Taking the subway to get from A‐B: Simple messages and complex marketing", Strategic Direction, Vol. 26 No. 7, pp. 22-25. https://doi.org/10.1108/02580541011048993