Downturn not the time to deter innovators: Slashing R&D budgets might be suicidal

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Without a stream of incrementally improved, or totally new, offerings to the markets, economies will stand little chance of survival and subsequent growth. Putting innovation investment on hold until “things get better” is not an option.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2010), "Downturn not the time to deter innovators: Slashing R&D budgets might be suicidal", Strategic Direction, Vol. 26 No. 3, pp. 6-9. https://doi.org/10.1108/02580541011022847