Frustration takes the fun out of flying

Strategic Direction

ISSN: 0258-0543

Publication date: 21 March 2008



The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Pop singer Mariah Carey is not the only one to have penned song lyrics suggesting we “Fly like a bird, take to the sky”. The notion of soaring above the earth is still an exciting one for many of us as we take a flight to a holiday destination. There will even be hard‐nosed business executives honest enough to admit that, even though they are technically working, flying can be fun.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.



(2008), "Frustration takes the fun out of flying", Strategic Direction, Vol. 24 No. 4, pp. 17-20.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.