Streetwise way to product innovation: How diversity can focus on creativity

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

If your organization needs new ideas for a new project or product, it seems an obvious step to get your best people into the brainstorming sessions – to get together the people who know your business, what you are about and where you want to go.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2006), "Streetwise way to product innovation: How diversity can focus on creativity", Strategic Direction, Vol. 22 No. 10, pp. 29-31. https://doi.org/10.1108/02580540610704062