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Green is green at General Electric: Is Jeff Immelt the man to pull “Ecomagination” off?

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 September 2006




Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.


In May 2005, Jeff Immelt, CEO of global energy provider General Electric (GE), announced that he was turning the company green. The strategy, dubbed “Ecomagination” aims to cut GE's polluting emissions by 1 percent over the next seven years – a considerable amount when without such an initiative they would rise by 40 percent – and will focus on developing and selling eco‐friendly devices as a core part of GE's business.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.



(2006), "Green is green at General Electric: Is Jeff Immelt the man to pull “Ecomagination” off?", Strategic Direction, Vol. 22 No. 9, pp. 21-23.



Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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