Is Gap another ethics band wagon jumper? Do corporate policies reflect the reality in the apparel industry?

Abstract

Purpose

Reviews an case study on the Gap Inc and it's ethical policies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The article focuses on the ethical policies of The Gap Inc. and studies consumer opinion on the use of ‘sweatshop’ activities.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. It is a very interesting read, even to the casual observer, and offers interesting points on just what consumers judge to be important factors influencing their purchase decisions. It would be especially appropriate to those dealing with marketing and labor policies, as well as those studying corporate policy, particularly in the fashion / apparel industry.

Citation

(2006), "Is Gap another ethics band wagon jumper? Do corporate policies reflect the reality in the apparel industry?", Strategic Direction, Vol. 22 No. 5, pp. 11-12. https://doi.org/10.1108/02580540610662212