Mutuality: Invaluable lessons from a classic model

Abstract

Purpose

The purpose of this article is to spotlight mutuality as a relevant, modern business model.

Design/methodology/approach

Discusses desk research plus gathered industry experience.

Findings

Mutuality fulfils archetypical societal needs, with values that have wider business implications, for strategic direction, organic growth and employee engagement.

Practical implications

Some form of employee ownership (mutuality) could help address current‐day organizational issues. Explore underpinning values when considering future strategic direction and organic growth. Fulfill the needs mutuality meets to ensure better employee engagement and motivation.

Originality/value

Unquantified, but expect higher motivation, satisfaction, retention, sales and loyalty.

Citation

Couper, F. (2006), "Mutuality: Invaluable lessons from a classic model", Strategic Direction, Vol. 22 No. 2, pp. 6-8. https://doi.org/10.1108/02580540610644032