Du Pont and the art of not coming unstuck: Lessons learned from a customer‐centric approach to business

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Findings

The problem is a familiar one to many firms – they operate in a mature market, where technological advances and brand loyalty have been overtaken by pricing as the only factors in buying decisions. How do you go about marketing a product that has lost its way like this? This is the state of affairs DuPont found itself in with one of its companies. However the pioneer of Teflon quickly found a way to develop a solution to a sticky problem.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2005), "Du Pont and the art of not coming unstuck: Lessons learned from a customer‐centric approach to business", Strategic Direction, Vol. 21 No. 6, pp. 8-10. https://doi.org/10.1108/02580540510594101