People‐centered innovation: Moving beyond technology‐led innovation

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Findings

UK companies are increasingly risking the danger of falling behind their innovative USA competitors when it comes to exploiting design techniques to deliver products that meet people's needs and expectations, can drive innovation and make the difference between commercial success or failure. This is one of the claims of the Global Watch Report, “Innovation through people‐centered designs – lessons from the USA,” which is based on the findings of a UK government Department of Trade and Industry funded mission to investigate the latest developments in the practice of user‐centered design (UCD).

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2005), "People‐centered innovation: Moving beyond technology‐led innovation", Strategic Direction, Vol. 21 No. 4, pp. 30-32. https://doi.org/10.1108/02580540510589701