The concept of co‐creation

Strategic Direction

ISSN: 0258-0543

Publication date: 1 December 2004


C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. Previous appointments include a visiting professorship at INSEAD and a professorship at the Indian Institute of Management, Ahmedabad where he was also Chairman of the Management Education Program. Here he talks to Sarah Powell about the concept of co‐creation.



(2004), "The concept of co‐creation", Strategic Direction, Vol. 20 No. 11, pp. 25-27.

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