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Microsoft faces up to the ethical challenge: Good corporate practice commandeering the spotlight

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 July 2004

Abstract

A series of CEO shake‐ups, re‐stated earnings and rising numbers of so‐called “trust violations” have all recently drawn attention to the ugly side of the business world which – when it surfaces – often has far‐reaching implications for those caught up in the wake. For while few businesses intentionally set out to operate unethically, the recent state of affairs in the USA in particular has raised searching questions about the fundamentals of corporate conduct.

Keywords

Citation

(2004), "Microsoft faces up to the ethical challenge: Good corporate practice commandeering the spotlight", Strategic Direction, Vol. 20 No. 7, pp. 5-8. https://doi.org/10.1108/02580540410540750

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited