EasyGroup hits turbulence: Successful companies find failure comes easy

Abstract

Asked about his success as an entrepreneur and businessman, Sir Richard Branson is reputed to have said: “Success comes from making enough mistakes”. Well, we know what he means. And such homilies are encouraging words indeed for people trying to emulate the business world’s big hitters, but finding failure rather than success.

Citation

(2004), "EasyGroup hits turbulence: Successful companies find failure comes easy", Strategic Direction, Vol. 20 No. 5, pp. 20-22. https://doi.org/10.1108/02580540410532696