“One more time: how do you win orders?”: a critical reappraisal of the Hill manufacturing strategy framework

Martin Spring (Manchester School of Management, UMIST, Manchester, UK)
Ruth Boaden (Manchester School of Management, UMIST, Manchester, UK)

International Journal of Operations & Production Management

ISSN: 0144-3577

Publication date: 1 August 1997

Abstract

Examines the manufacturing strategy framework developed by Hill and its development, comparing it to work in manufacturing strategy and other related fields. Discusses Hill’s distinctive concepts of order‐winning criteria and order‐qualifying criteria. Also raises issues relating to manufacturing strategy more generally. Concludes that strategy is now about the very ability to change, not just about choosing the “right” change to make.

Keywords

Citation

Spring, M. and Boaden, R. (1997), "“One more time: how do you win orders?”: a critical reappraisal of the Hill manufacturing strategy framework", International Journal of Operations & Production Management, Vol. 17 No. 8, pp. 757-779. https://doi.org/10.1108/01443579710175547

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Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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