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An Integrated Model for Demand‐Output Management in Service Organisations: Implications for Future Research

Michael J. Showalter (Department of Information and Management Science)
J. Dennis White (Department of Marketing, Florida State University, USA)

International Journal of Operations & Production Management

ISSN: 0144-3577

Article publication date: 1 January 1991

Abstract

Although research attention has been given to the modelling process for simultaneous demand‐output management in manufacturing systems, little interest has been demonstrated in service organisations despite the fact that such organisations face unique conditions that further complicate the demand‐output management issue. In response to this lack of emphasis, we review the relevant research from both marketing and operations management and present a cost‐effectiveness model for balancing demand and service output.

Keywords

Citation

Showalter, M.J. and Dennis White, J. (1991), "An Integrated Model for Demand‐Output Management in Service Organisations: Implications for Future Research", International Journal of Operations & Production Management, Vol. 11 No. 1, pp. 51-67. https://doi.org/10.1108/01443579110139660

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited