The effect of quality management on mass customization capability

Mehmet Murat Kristal (Schulich School of Business, York University, Toronto, Canada)
Xiaowen Huang (Department of Management, The Richard T. Farmer School of Business, Miami University, Oxford, Ohio, USA)
Roger G. Schroeder (Operations and Management Science Department, Carlson School of Management, University of Minnesota, Minneapolis, Minnesota, USA)

International Journal of Operations & Production Management

ISSN: 0144-3577

Publication date: 24 August 2010



The purpose of this paper is to investigate the role of quality management (QM) in the development of mass customization (MC) capability. QM is modeled as a second‐order construct reflected by six QM practices (small group problem solving, top management leadership for quality, information and feedback, process management, customer focus, and supplier involvement). The paper proposes that these six practices reflect the core principles of QM, and in turn QM contributes to the development of MC capability.


Using the survey data collected from 167 manufacturing plants in three industries and eight countries, structural equation modeling was employed to test the hypotheses.


The results provide empirical evidence supporting the proposed relationships between QM and MC capability.

Research limitations/implications

The dataset for this paper is cross‐sectional. Future studies should consider a longitudinal setting that would provide a deeper understanding of causal relationships. Second, an existing database was used, thereby limiting the choices of variables analyzed.

Practical implications

The findings of empirical support for the positive impact of QM practices on MC capability provide guidance for managers in the allocation of resources for QM efforts in their pursuit of MC capability.


This is one of the first studies to shed light on the effects of QM on MC capability. The paper presents an explanation on how QM helps to develop MC capability and also finds empirical evidence supporting such a relationship.



Murat Kristal, M., Huang, X. and Schroeder, R. (2010), "The effect of quality management on mass customization capability", International Journal of Operations & Production Management, Vol. 30 No. 9, pp. 900-922.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.