Organisations need to look at what proactivity is, how it can be achieved, and the problems likely to be encountered in developing proactive staff. Proactive behaviour is examined, together with its links to achieving competitive advantage, The need to allow staff to design and redesign their own work is seen as being a major vehicle for promoting proactive behaviour. Management are recommended not to abrogate their responsibilities, but to promote an environment in which proactivity can be fostered and channelled effectively. Limits on proactivity are discussed.
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