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Reinforcement Theory: A Practical Tool

Leadership & Organization Development Journal

ISSN: 0143-7739

Article publication date: 1 February 1991

Abstract

A “process” theory of motivation is explored, namely reinforcement theory. Reinforcement theory is defined and the four primary strategies for implementing it – positive reinforcement, negative reinforcement, punishment and extinction – are described. The advantages and disadvantages of each strategy and the ways of scheduling these are outlined, together with a discussion of current research and practical implications of the theory.

Keywords

Citation

Villere, M.F. and Hartman, S.S. (1991), "Reinforcement Theory: A Practical Tool", Leadership & Organization Development Journal, Vol. 12 No. 2, pp. 27-31. https://doi.org/10.1108/01437739110138039

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited